NEEDLES OUTPOST
One visit to Needles Outpost was all it took for me to fall completely in love with the landscape, but also the community that lives there. Nestled on the southern entrance of Canyonlands National Park, there is no shortage of wonder, mystery, and adventure around every corner.
BRAND STRATEGY | DESIGn | COPY WRITING
MAKING GOOD
It’s hard to convey how remote and isolated Needles Outpost actually is without being there, but our branding efforts certainly began with that spirit in mind. Taking inspiration from the hand-made signs and sketches they created on-site and spending a lot of time absorbing the energy of the land in-person was critical to developing a package that captured the full scope of the magic and power therein.
SCOPE AND CONSIDERATIONS
PRESERVING THE PAST
Integrate new designs with authentic petroglyphs from the rocks above.
IMPERFECT & HANDMADE
Graphic elements should be imperfect and be able to be replicated with tools on-site.
MERCHANDISE READY
A variety of forms and variations that would be ready to create printed material immediately.
STYLE GUIDE
SOCIAL BADGES / STICKER OPTIONS
